By John Kilroy on December 22, 2014

Wow! What a Show!

And that’s good news for the racing industry, because the health of the PRI Trade Show can be read as a reflection of the state of motorsports. Well, if that’s true, the racing industry is excited, enthusiastic, busy, innovative and doing business at a strong pace. That’s what we saw at the PRI Trade Show. By 2 p.m. of the first day of the Show, there was strong buyer traffic from one corner of the Exhibit Halls to the other, and all booth personnel were engaged in sales presentations. By Friday afternoon, all of the exhibit aisles were packed with so many attendees that I couldn’t recall a busier day at any previous PRI Trade Show. I simply don’t remember ever seeing that many motorsports professionals in the...

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By John Kilroy on December 22, 2014

At 9:30 a.m., Thursday, December 11, 2014, the doors will officially open for one of the most amazing events on the annual motorsports calendar. While there won’t be fast cars at speed or the daring of great drivers in action, there will be the genius on display of the industry that supplies this great sport. In 2015, race cars will be faster. They will be better handling. They will have less DNFs. It still won’t be easy to win a race, but the technology will continue to advance and your single best chance to keep up with these coming changes will start at 9:30 a.m., Thursday, December 11, in Indianapolis.

More than the parts, there are the thousands of business transactions that will be discussed, weighed and completed. Racing...

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By Dan Schechner on November 19, 2014

* Bronco Boost: There must be something in the water (race fuel perhaps?) at Boise State University. Last month we came across a story in The Arbiter, the school’s student-run newspaper, about a pair of BSU freshman that planned to start a drag racing club in the spring. Kylie Jenkins and Leah Johnson first met in high school, where the pair bonded over a love of fast cars, the article said. Both come from racing families: Kylie’s father Larry has been involved in the sport for 20 years; Leah’s mother is a racer herself. And an affiliation with the local drag strip—Firebird Raceway in Meridian, Idaho—helped provide an outlet for the kids’ passion, one that will carry them into next semester and, hopefully, far beyond. “...

By Bob Haro on November 11, 2014

As a fellow entrepreneur and businessperson, I’ve spent most of my adult life building my own company and brand name. I learned early on the value of name recognition and what it meant to have a successful and marketable name to sell.

Beginning circa 1978, Haro Bikes, the company that grew out of my passion as a BMX rider and artist, blossomed over the years into one of the most successful brands in the BMX market. I learned very quickly that coming up with innovative BMX products was just the beginning. You had to create a strong brand name and image while backing it up with smart and consistent marketing coupled with the best riders in the sport, which helped to build my brand’s equity and value in the marketplace.


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