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By Christen D'Alessandro on June 20, 2012

I recently had the opportunity to sit in on an ACP (Accelerated Certification Program) course at EFI University in Temecula, California. While there, I chatted with Ben Strader, founder and owner, about what sets EFI University apart and makes it different from other models of its kind. He explained that facilities, equipment and structure are the distinguishing elements his EFI learning center provides.

“This is a place where someone can come who really wants to learn how to do this but doesn’t want to experiment on his own car and blow it up,” Strader said. “So where else can you go and have access to different types of ECUs and different vehicles and different dynamometers in a structured...

Continue reading Everything EFI »
By John Kilroy on June 6, 2012

The PRI team had a great time catching up with everybody at the PRI Reception in North Carolina. About 200 members of the racing industry attended the Reception in Huntersville, North Carolina, at the Red Rocks Café. The reception is held annually by PRI in the Charlotte region, during the week between the NASCAR Sprint Cup All-Star Race and Coca-Cola 600.

Hot appetizers and cold refreshments were served, as local racing business people met with racing business people in town for the big race week.

It was great fun, and we want to thank everybody for coming to the Red Rocks Café to join us. It's always a valuable experience for us to catch up with so many of our industry friends and colleagues. And there were bits and...

By Jeff Butcher on May 27, 2012

Racing crew chiefs sign up for pressure-packed decision making and relish the opportunity to make important choices with split second efficiency. With all the distraction and activity found during racing action, crew chiefs analyze available information and act with the authority creating a teamwork model that applies in business.

Crew chiefs sit atop their pit box perches and look forward to the challenge of hundreds of crunch time decisions. Like crew chiefs, great managers  relish making important decisions. During the race battle there is little time to consult others. Prior planning identifies the specific roles of each team member and with no more than a single word, or hand signal, eager team members perform their...

Continue reading Decisive Inclusion »
By Paet Hidalgo on May 27, 2012

Racing retailers that are in business for the long haul have more to gain from taking care of business than just the margin made on the brand named racing products they sell. In addition to growing your clientele at some point you may want to expand your operation, open more locations or sell the business and move on.

It’s common for small retail businesses to start up without much thought given to the importance of registering, marketing and protecting their business name, eventually many go on to develop or market private label products under their company name with considerable investment.

Your business identity is your brand, and you need to protect and promote it like the valuable brands you represent and sell. Your...

Continue reading Your Retail Business is A Brand »
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