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By Jeff Butcher on November 18, 2012

Centralizing your industry focus in one location reduces travel expenses and places your products in an environment of excitement. Industry buzz adds to promotions, making Trade Shows the perfect vehicle to promote your company.

Since Trade Shows come with the associated expenses, it is wise to think about your goals when attending or exhibiting any shows. Looking beyond the obvious will enhance many facets of your organization. Trade Shows place shoppers and vendors in a room that sets the mood for a proactive business shopping experience.

Advance planning will help you to gain the most benefit. Everyone at a show is busy. Setting up meetings in advance, with a time range, will prepare customers or vendors so they are...

Continue reading Trade Show Game Plan »
By Dan Schechner on November 1, 2012

Not long ago we came across an organization that’s been doing some good work on behalf of racing.   

Founded by drag racer Joe Bilancio (Division 2, Super Comp-SC2052) and based in West Palm Beach, Florida, the nonprofit American Youth Motorsports Team (AYMT) provides seminars and outreach for kids on motorsports safety, career opportunities, drug and alcohol prevention, and more.

Over the years its all-volunteer staff has visited youth groups, schools and critical care children’s hospitals throughout the Southeast.

Seminars usually last at least two hours, and after some education, kids are allowed to test out an actual junior dragster and pro go-kart, as well as simulators, helmets, jackets, gloves and...

By John Kilroy on October 26, 2012

The Winning the eRace Digital Marketing Conference For Racing Businesses that will be held on Wednesday during Race Industry Week 2012 is an enormous opportunity for racing entrepreneurs.

At no charge, you can spend a day listening to speakers from such premier companies in the digital world as Google, Constant Contact and eBay Motors. Plus, racing industry folks from such companies as Pro Line Racing Engines and Red Line Synthetic Oil will tell you all about their success stories and strategies in the online realm.

We can personally recommend spending time listening to Kris Fulton, of Trinet...

By John Kilroy on October 26, 2012

Racer’s candy store. Racer heaven. Race engine builder’s paradise.

These are phrases we’ve heard to describe what has simply become known as PRI.

The 25th edition of this grand gathering of speed merchants will open its doors in Orlando on Thursday morning, November 29. For the 25th time, attending buyers will find a professional trade show atmosphere featuring outstanding displays of the latest advances in racing products, precision machining equipment and much more. An extraordinary array of exhibits, along with over 35 special events.

It all started with a need in the marketplace for racing entrepreneurs to explore the best this industry has to offer—all in one place, all at one time. They could visit the PRI...

Continue reading PRI—The First 25 Years »
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