By Jim Cozzie on May 1, 2015

So, the big green hammer dropped!
I know what everyone is thinking: Danica Patrick did not perform up to expectations, she is not adapting to heavy stock cars—or my favorite, her Cup career is over.
Not so.
Was this a good move for the folks at GoDaddy? Certainly they think so, just by virtue of the announcement.
But here’s the thing in business today: Every marketing program has a defined shelf life.
It's clear the GoDaddy brand enjoyed success with Danica and NASCAR over the past three years. But whenever a company or...

Continue reading On GoDaddy, Danica and NASCAR »
By John Kilroy on April 30, 2015

The use of the word “culture” can seem a little airy when it comes to the straightforward challenge of cutting a profit in one’s business. It may become more clear as a value when one takes a look at successful race teams. They may not always have the same words to describe the culture of their organization, but it sure seems like sloppy, lazy, ill-prepared race teams never put a driver on the podium, while teams with hard-working, no-excuses, efficient, effective, prepared, innovative, dedicated personnel win championships. The culture of an organization...the spirit of an organization makes a difference, but it can be difficult to put the precepts into words.

Here’s a look at a small set of phrases that have guided PRI over the...

Continue reading Company Culture »
By Missy Sandal on May 26, 2015

I prefer to learn from other people’s mistakes rather than make my own. I imagine most people do.
Well, what I’m about to tell you was a pretty massive mistake on my part. But if you can learn something from what I did, then it’s worth sharing.
You know those calls you get from credit card merchant processors talking about how much they can save you? Not long ago I took one of those calls from a company just down the road in Charlotte. That seems safe, right? I figured I could at least talk to them. After all, I had noticed our processing costs creeping higher over the past months and was considering shopping it around anyway.
So the salesman came by, looked over a statement with...

Continue reading A Learning Experience »
By Annamarie Malfitana-Strawhand on April 22, 2015

The 2015 race season is now underway—or will be shortly—throughout much of the country. And while many racers would simply like to focus their attention on racing itself, it’s just as important to make sure that racing budgets are built to last all season long…and beyond.
In addition to converting smaller sponsors into full-season supporters—or up-leveling associate or product sponsors to full-level partnerships—race teams should be focused on how to get sponsors to come back year after year.
My previous entry addressed some of the key questions racers and their teams should ask themselves before...

Continue reading Sponsorship Advice, Part 2 »
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