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By Jeff Butcher on August 31, 2012

Free market America is a competitive place. Closing sales is paramount to building a loyal customer base. Generating volume leads to growth. Growth pays the bills—or does it? My definition of selling includes closing the sale while making a fair profit. The free market system only allows for a modest profit—especially in racing, where our customers fight for every penny to keep cars running all season long. For all you racers reading, you can be assured that your manufacturers and dealers run on minimal profit. While it is great to have low prices, it is also nice to have needed items in stock on Fridays. Knowing your dealer will be around next week is good too!

We manufacturers and dealers chase after the discretionary dollars...

Continue reading Pricing For Profit »
By John Kilroy on September 5, 2012

It was fun to read a report the beginning of this month about hotel room nights that had already been reserved in Orlando, and see that the number was up by 1,000 over last year at the same time. I figured this was probably exhibitors getting an early jump on hotel accommodations. I inquired with our housing manager, Michelle Gallegos, as to how many of these rooms were reserved by attending buyers, and she came back with 17% as the answer. I then checked with Nicole Harless, registration specialist, and she said that online registration had already started with a fairly steady pace. It was triple the same amount last year. This is good news, because our big Registration Brochure had not yet hit the mail. It went out to 50,000 racing...

Continue reading It's Already Started »
By John Kilroy on August 23, 2012

PRI held a fun luncheon in conjunction with the Sprint Car Hall of Fame during the Knoxville Nationals, and I was just want to thank the 80 members of the racing industry who joined us up in the Hall of Fame on Turn 2. Bob Baker, of the Sprint Car Hall of Fame, is a most congenial host, and we're very grateful to be able to work with him and his equally congenial team. The food from the nearby Rib Shack was outstanding. And it was great for PRI's Reed Morales, Jeff Swoboda and myself to catch up with the folks in attendance, who included a full spectrum of industry segments--retailers, parts manufacturers, car builders, sanctioning bodies and more.

It's the second luncheon PRI has...

By John Kilroy on August 17, 2012

The PRI team, including myself, have spent a lot of time on the road this year connecting with the dynamic racing industry throughout the US, and I wanted to share a quick note about our stop in the Indianapolis area late last month. We had a lot of fun catching up with industry friends at the PRI Reception at Harry & Izzy’s in downtown Indianapolis last July. We had about 75 in attendance, many of them local racing business people and several in town for the Brickyard 400. I was able to visit over a dozen racing businesses while I was in town, and I appreciate the honest and open sharing of information and insight into the racing industry today. Just wanted to thank you all. PRI delivers all the important business news and trends...

Continue reading Thanks, Indianapolis! »
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