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By Jeff Butcher on April 1, 2013

Admiration of legends captivates participants that aspire to achieve a fraction of the greatness displayed by the leaders of any game.

Arnold Palmer continues to amaze, and his contribution is backed by the striking power of his loyal army of fans. Arnie’s Army lives on as his living legend continues to grow. Golf is his game—he made it so.

Games ask us to perform at our highest level in the face of the best competition. Putting the white ball in the cup is surprisingly similar to being given a cup after winning a race.

When our leaders move beyond the playing limits of their respective sport, the true legends continue to excel for the duration of the career of life. Learning from their wisdom is what motivates...

Continue reading NW Racing Legends »
By John Kilroy on March 27, 2013

One of the SEMA resources we tapped into recently was a post-Show survey organized by Gavin Knapp, SEMA’s senior market research manager. PRI has never conducted such a survey before, as we’ve always enjoyed close communication with exhibitors and attending buyers. But, it’s always worthwhile to verify your perspective on your business, and I’m happy to report that there was good news in the results. In this changing world, the racing industry trade show still retains its power in the marketplace.

The digital revolution may have captured everyone’s attention the past several years, but it does not trump the value of meeting face to face to conduct business, and get your hands on the components as part of new product sales...

Continue reading Delivering Value »
By John Kilroy on March 12, 2013

If you’re in the business of auto racing, it’s a wonderful thing to witness a line of race vehicles for tech inspection that begins at 9 a.m. and keeps going virtually nonstop until past 5 p.m. That’s what happened at the Parker 425 off-road race earlier this month, in Parker, Arizona. We worked the midway on Friday with a PRI booth as part of our buyer attendance development efforts for this year’s PRI Trade Show in Indianapolis. It was great fun to watch the fans mingle with the teams right in front of our booth, as the race vehicles made their way to Tech Inspection. Well over 200 race vehicles were entered in the competition,...

Continue reading Off-Road Racing Is On Target »
By John Kilroy on February 11, 2013

Substantial buying activity throughout the exhibit hall and well-attended events marked the final appearance of the PRI Trade Show in Orlando, following an extraordinary 8-year run in this terrific host city. After 25 years, the PRI formula continues to deliver results to the racing industry suppliers that exhibit their new product lines. Industry buyers appreciate the broad spectrum of new racing technology for their review. It is the place to get absolutely current with contemporary technology in racing, in addition to catching up with old industry friends and colleagues. The Show serves as the three biggest business days in racing.

There were also many educational opportunities and lively social...

Continue reading Two Great Shows! »
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