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By Dan Schechner on May 8, 2013

For motorsports safety experts in a variety of disciplines, everything from itchy underwear to a seven-point harness was up for discussion last month at the second edition of the Racing Goes Safer! Toyota Long Beach Grand Prix Motorsport Safety Conference.

Lecturers included:

* Dr. Jacques Dallaire, inducted into the Canadian Motorsports Hall of Fame in 2006, is a Founding Member of the International Council of Motorsport Sciences (ICMS) and has been an ongoing member of the American College of Sports Medicine (ACSM)

* Dr. John Melvin, Biomechanical engineer, research manager for the GM Racing Safety Program from 1992 through 1998, has been an independent advisor on racing car crash protection for IRL, CART, F-1,...

By Jeff Butcher on April 25, 2013

Social media, video chats, email and the phone are dandy, but meeting in person is the way to engage fully with customers. Face to face is the way to get business done, as dynamic conversation opens the door to new possibilities.

When you can have real time in front of your customers, versus screen time in front of your screen of choice, expansion of ideas results in real profit—both personal and financial. Answers from an email question lead to an end. Live conversations lead to beginnings.

If you are going to go through the fiscal and physical expense of making a customer visit, then being prepared is an important step. Simply showing up can leave a negative impression, and your time and expense can be wasted. Plan a...

Continue reading The Twelve Month Trade Show »
By John Kilroy on April 17, 2013

It’s Saturday night, April 6, and I have the good fortune to be sitting high up in the packed grandstands of Irwindale Speedway for the opening night of the 2013 race season. Irwindale is one of two local short tracks for us at PRI, and the evening’s excitement started immediately with the steady stream of cars we encountered entering the race track more than an hour before the racing began. Irwindale is one of the country’s premier short track venues, and it was shuttered for all of last year. In a beautiful Southern California early spring twilight, we see 50 people in line for the Will Call window.  We see a line of people 35 deep at each of five ticket windows. Lots of families. Mr. Horsepower T-shirt. Chevrolet Racing jacket....

Continue reading It's Saturday Night »
By Christen D'Alessandro on April 17, 2013

Yesterday, PRI attended the 7th Annual Mazda Motorsports Media Update at Mazda Research and Development in Irvine, California. We discovered what’s new for Mazda in 2013, were introduced to MazdaSpeed7, learned about the SKYACTIV-D Clean Diesel engine and finished up with a tasty lunch from TK Burgers.

Mazda Director of Motorsports John Doonan made a key point that Mazda is very proud of: “More Mazdas are road raced on any given weekend than any other manufacturer.”

Mazda’s 2013 programs consist of SCCA and NASA club racing, including B-Spec racing, Skip Barber MX-5 and Formula car schools and series, SCCA Pro Racing Playboy Mazda MX-5 Cup, Mazda Road to Indy (USF2000, Pro Mazda, Firestone Indy Lights), IMSA Cooper Tires...

Continue reading Mazda Motorsports Media Update »
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