By Gene Marks on October 2, 2015

Editor’s note: This column originally appeared on
Do you run a business? Then don't take a vacation. I mean it. Don't.
Of course, I don't mean not to take some time off. You definitely should. You need to make sure you're getting out of the office. You need a breather. You have to re-charge. It's important that you spend the time with your family. You'll remember those times much more than the times you spent in the office. So go to the Caribbean. Take that cruise. Visit Europe. Knock yourself out. Just don't call it a vacation.
You're just not ready.
That's because most business owners, particularly small business owners like...

Think about what it means to “Pay It Forward.” Most of you have probably seen the movie, or at least heard of the idea.
In this blog entry I’m going to try to motivate you to do something for someone else—for FREE. It seems like a hard sell these days, or is it? You may be thinking, “Well it depends on what you want me to do” or “How much is it going to cost me?” Or both.
Over the years I’ve had the opportunity to meet and talk with some great people in the racing business on the floor of the PRI Trade Show, and I can’t help but see so much potential and opportunity for “Pay It Forward.”
Now let’s be clear: “Pay It Forward” is not a business or networking opportunity. Rather, it...

Continue reading Pay It Forward »
By John Kilroy on September 17, 2015

If there is one racing industry topic we should all be discussing, and sharing our best strategies, it is email marketing. Back in the primitive days before the internet, PRI magazine editorial profiles of the best racing retailers always contained a few paragraphs on their practices of collecting postal addresses for prospects and customers. It was no coincidence that the best collectors of customer contact information were also the best retailers of racing products. Technology has progressed, and now the email address is the marketing gold once represented by postal addresses.

Last year, the PRI Trade Show moved to a new registration process where we asked for an individual email address for every registrant. We promised to...

Continue reading Thoughts On Email Marketing »
By Dan Schechner on September 8, 2015

* Service Matters: Forty years ago, two brothers from Statesville, North Carolina, decided to build a drag car. Their car proved road-worthy, as one might assume, and the pair subsequently became fixtures on the local drag strip. Their hobby soon morphed into a business, however, when word spread through the pits—and beyond—that Steve and Mike Heintz always had a cache of replacement parts on hand in case of breakage. As racers came calling, the business grew from a garage-based operation into what is today one of the area’s best known speed shops.

Since 1994, Heintz Performance has occupied a spot of prime real estate in the shadow of Charlotte Motor Speedway. And its...

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