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By Jeff Butcher on June 10, 2013

Connecting with customers moves your brand ahead. Engaging with customers requires a creative, sustained and dedicated effort. Earning customers produces growth. Retaining customers is high priority. A retained customer spreads the word relating to your quality, innovation and proven history.

Customer retention returns customers that have experienced the efforts of your successful group. Superior treatment allows retained customers to return year after year to purchase your products and services. A retained customer becomes an extension of your brand and becomes an evangelist that helps your team to identify and win new customers.

Introducing new customers to your brand takes time, focus and investment. Investing in new...

Continue reading Customer Engagement Marketing »
By Dan Schechner on June 4, 2013

To The Victors... This year marks a major milestone for Edelbrock, as the iconic company celebrates its 75th anniversary with special events and promotions throughout 2013.

Among them is a Mustang Giveaway, wherein one lucky winner will receive a 2013 edition of the pony car featuring Edelbrock and Ford Racing Performance upgrades.

The prize package also includes a round trip for two, with VIP accommodations, to the 2013 SEMA Show in Las Vegas. Once there, the beneficiaries will be treated like royalty as special guests of Vic Edelbrock, and take delivery of their new car.

“Our first R&D test vehicle was a 1932 Ford Roadster, so it only makes sense that we give away a Ford to celebrate our 75th...

Continue reading Views And Notes »
By John Kilroy on June 13, 2013

As my father would exclaim when something big happened around our house, “Man, oh, man!” Those were my words when we completed the initial floor plan plotting process for the 2013 PRI Trade Show. The big response by racing companies to the return of the PRI Trade Show to Indianapolis, and the consolidation of two shows into one, has been huge. Throughout the Indiana Convention Center, attendees of this year’s Show will experience an extraordinary array of exhibits by hardcore racing parts manufacturers that hasn’t been seen in years. When we fire up the interactive online floor plan, we experience a virtual tour of the floor plan and it’s a speed feast throughout the Convention Center. From small specialist racing companies to the...

Continue reading Big Response! »
By Dan Schechner on May 8, 2013

For motorsports safety experts in a variety of disciplines, everything from itchy underwear to a seven-point harness was up for discussion last month at the second edition of the Racing Goes Safer! Toyota Long Beach Grand Prix Motorsport Safety Conference.

Lecturers included:

* Dr. Jacques Dallaire, inducted into the Canadian Motorsports Hall of Fame in 2006, is a Founding Member of the International Council of Motorsport Sciences (ICMS) and has been an ongoing member of the American College of Sports Medicine (ACSM)

* Dr. John Melvin, Biomechanical engineer, research manager for the GM Racing Safety Program from 1992 through 1998, has been an independent advisor on racing car crash protection for IRL, CART, F-1,...

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