By Mike Copeland on November 13, 2015

Because the OPTIMA Batteries’ Search for the Ultimate Street Car is a street performance car-based series, it is the perfect venue for Lingenfelter Performance Engineering to showcase the performance parts we build. Participants encounter the whole gamut of driving situations, from high-speed runs on major race tracks, to autocross tracks, as well as regular public highways.

As this series has grown, so has the requirement for more horsepower. When Lingenfelter started in the OPTIMA series as a sponsor four years ago, many of the cars had 350-450 horsepower. Today, the standard power in the top cars is in the 700 hp range. These cars are primarily running naturally aspirated engines, and this demanding...

Continue reading A Real-World R&D Showcase »
By Tom Weisenbach on October 27, 2015

Those who know have a responsibility to share.
Racing is an inherently dangerous sport, and competitors don’t always prepare themselves properly, even though they are aware of the dangers. That is what the Motorsports Safety Education Foundation (MSEF) wants to change. So last year the MSEF created a Steering Committee that included representatives from several areas of the racing industry, including drivers, manufactures, sanctioning bodies, insurance carriers, certification personnel, medical experts and more. 
This group has been the driving force behind the safety content needed for MSEF’s animated, online platform that is being used to educate all racers. Have you seen our online...

By Christine Corelli on October 20, 2015

Successful businesses consistently seek and implement new ways to add value for their customers. They realize and exploit the fact that much of the value they provide to customers is not only a superior product, service, or workmanship, but the superior knowledge they possess in their line of business. They even become known as value-added businesses because they know how important the knowledge and expertise they provide is, and how much it impacts their bottom line.

Below are a few examples of how to add value in addition to providing knowledge:

* Extend your warranties or return policies.

* If you own a performance automotive service business, stay open later hours to accommodate people who work late. Provide ”...

By Dan Schechner on October 8, 2015

* Power Hours: What does a daily columnist for The Washington Post have in common with a YouTube sensation? If you said both will be presenting dynamic seminars at the 2015 PRI Trade Show, well, you’re now eligible for our bonus round. You’re also in luck, because registered Trade Show attendees will be able to catch both presentations, free of charge, from 8–9 a.m. on Friday, December 11, and Saturday, December 12, at the Indiana Convention Center.

The first day of PRI-sponsored seminars leads off with Gene Marks, a bestselling author, weekly columnist for Forbes, Inc. Magazine and The Huffington Post, among others, and a frequent guest on MSNBC, Fox News and CNBC. Described as “energetic, informative...

Continue reading Views & Notes: Oct. 2015 Edition »
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