One of the great things about the culture of auto racing is that the past is so respected. Throughout the U.S. and the world, there is hallowed ground in racing not because of a big current event, but because of the accumulation of everything that came before. I remember vividly the last race at the Agajanian family’s Ascot Park, the storied half-mile dirt track in Southern California. When the 1990 Turkey Night was over (won by Stan Fox in Steve Lewis’ number 9 midget), fans walked onto the track with jars and scooped the dirt into them reverently. You could imagine the decades of racing thrills these fans experienced there, and all the great racers they saw at their best. There was going to be a hole in their lives after this grand...
By Darin Short on January 16, 2015
Exerpt from Promoter's Perspective: Darin Short
The first step in drawing in drivers is symmetry between the rules that attract all of the drivers at all of the area tracks running the same basic rules, so they don’t have to change tires, buy a different muffler, etc. The basic package of their car they can take from track to track, night to night, without having to swap out a whole bunch of components. And then offering a solid competitor purse and year-end awards are great things to shoot for….
Another thing is—and this may sound a little bit crazy—we have a starting procedure that when the cars go down the back straightaway, they must remain side by side, nose to tail, no fanning out, and...
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By Dan Schechner on December 30, 2014
* #WhatAShow: So much positive energy from the 2014 PRI Trade Show, and such optimism for the racing industry heading into 2015! While our February issue will include complete coverage of PRI 2014, at this time we can report that PRI’s social media efforts during the Trade Show were a big hit. In fact, it’s come to our attention that during at least one of our Trade Show days, “#prishow” was one of the top trending topics on Twitter! According to the folks that track such metrics, Twitter Trends are identified as “topics that are being talked about more right now than they were previously. The Trends list is designed to help people discover the ‘most breaking’ news from across the world, in real-time.” That said, we...
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By John Kilroy on December 22, 2014
Wow! What a Show!
And that’s good news for the racing industry, because the health of the PRI Trade Show can be read as a reflection of the state of motorsports. Well, if that’s true, the racing industry is excited, enthusiastic, busy, innovative and doing business at a strong pace. That’s what we saw at the PRI Trade Show. By 2 p.m. of the first day of the Show, there was strong buyer traffic from one corner of the Exhibit Halls to the other, and all booth personnel were engaged in sales presentations. By Friday afternoon, all of the exhibit aisles were packed with so many attendees that I couldn’t recall a busier day at any previous PRI Trade Show. I simply don’t remember ever seeing that many motorsports professionals in the...
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