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By Dan Schechner on August 5, 2014

More than 200 promoters, race track owners and associated stakeholders are expected to attend the inaugural Speedway Benefits Promoters Conference, which will be held at the Indiana Convention Center in conjunction with the 2014 Performance Racing Industry Trade Show.

The upcoming conference, scheduled for December 12, 2014, will allow promoters to gather, share ideas, and learn from industry leaders about promotion, advertising, concession, sponsorship sales and public relations during the world's premier racing industry trade show, which takes place annually in Indianapolis, Indiana.

"It is a natural fit," said H.A. Humpy Wheeler, legendary promoter and founder of Speedway Benefits. "PRI is the leading...

By John Kilroy on July 11, 2014

I just received the results of the Readex Research Study on the readership of Performance Racing Industry magazine, and there’s a definite smile on my face as I write this blog entry. In this third-party study of how readers interact with the magazine, you have given PRI magazine high marks, indeed. The typical reader of PRI magazine spends an hour with each issue, refers back to each issue more than three times, then saves each issue for more than 10 months.

Most importantly, 93% described PRI as a credible source. This is a big deal to the PRI team, as we work to deliver in-depth and accurate business editorial features to the racing industry’s decision-makers. 81% of readers are owners, presidents or other executives within...

Continue reading Thank You! »
By Dan Schechner on July 1, 2014

* 500 Reasons To Appreciate Anderson: Here we were, walking across the track at Anderson Speedway an hour before the green flag was due to drop on the 66th running of the Pay Less Little 500. PRI Senior Sales & Marketing Manager Reed Morales and I had made the short trip from downtown Indianapolis to catch the sprint cars before heading back for Sunday’s big show at IMS. But first things first, I had to work out the logistics: five hundred laps; a quarter-mile, high-banked oval; a 33-car field; mandatory pit stops…. Time to buckle up! Indeed, over the past six-and-a-half decades this spectacle has earned its spot in the pantheon of short-track races that, year after...

Continue reading Views & Notes: July 2014 Edition »
By John Kilroy on June 20, 2014

It’s a frenetic beehive of activity here at PRI headquarters as everything swings into gear for the 2014 Performance Racing Industry Trade Show. The online floor plan is in place, jam-packed with all the great manufacturers of speed parts and machining equipment for every form of auto racing. Online registration is open. The online reservation system for Show hotels is open. Dave Despain has agreed to return to host the spectacular “Good Morning, PRI,” segment...

Continue reading All Systems "Go" For PRI2014! »
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