Blogs
By John Kilroy on March 4, 2014

We’ve recently publicized the fact that the business magazine for trade shows, Trade Show Executive, published its list of Fastest 50 Growing Trade Shows in its February issue, and the Performance Racing Industry Trade Show scored in all three categories: Attendance, Exhibiting Companies and Exhibit Space. There are thousands of trade shows held in convention centers throughout the US each year, and only 90 made at least one of these categories in Trade Show Executive’s list.

Yes, it’s a big deal to make this list in all three categories. And I thought I’d post a quick note here to share my thoughts.

First, I’d like to take this news as a sign of the returning strength of the racing industry after the shock of...

Continue reading Fastest 50 Growing Trade Shows »
By Dan Schechner on March 3, 2014

Fontana Back In Business: Good news from the West Coast, as Fontana, California’s Auto Club Dragway is set to resume racing after a nearly two-year hiatus. Several of the quarter-mile drag strip’s neighbors had complained about excessive noise coming from the track, and they ultimately convinced a judge to order it shuttered until a sound-mitigation wall could be built. After unveiling the new 1800-foot-long by 24-foot-tall barrier, track officials hosted an open house last month to officially welcome back local drivers, media and racing organizations and review the 2014 schedule.

Talladega’s Lynch Receives Littlejohn Award: Congratulations to Talladega Superspeedway Chairman Grant Lynch, who was...

Continue reading Views & Notes: March '14 »
By Dan Schechner on February 27, 2014

On the heels of its return to action following a two-year absence, Auto Club Dragway in Fontana, California, will host the Inaugural Southern California High School Drags on Saturday, May 3.

The event is aimed at providing young auto enthusiasts an opportunity—and venue—to race in a controlled environment, encouraging them to take racing off the streets and onto the track.

Students will compete on teams representing their own high schools, earning points for a coveted Southern California High School Team Championship trophy for 2014. The program’s concept was developed and will be organized by ProMark LLC, a...

By John Kilroy on February 25, 2014

If you were to come to PRI one day and pry the lid off the top of the building and just peer in, you would identify a lot of the activity here as “selling.” This is a critical part of the equation here at PRI, and one of the key ways we work to keep in close touch with this ever-changing industry. For us, the sales process is a highly effective communication tool. The sharing of ideas, news, perspectives and, occasionally, industry gossip goes both ways. PRI ‘hears’ a lot through its sales team. A big part of selling is answering the question, “What do our customers want?” Believe me, they tell us, we listen and get to work on our products to make sure they align directly each year with the answer to this question.

At PRI, there’...

Continue reading The Selling Part Of The Equation »
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