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By Missy Sandal on April 29, 2015

I prefer to learn from other people’s mistakes rather than make my own. I imagine most people do.
 
Well, what I’m about to tell you was a pretty massive mistake on my part. But if you can learn something from what I did, then it’s worth sharing.
 
You know those calls you get from credit card merchant processors talking about how much they can save you? Not long ago I took one of those calls from a company just down the road in Charlotte. That seems safe, right? I figured I could at least talk to them. After all, I had noticed our processing costs creeping higher over the past months and was considering shopping it around anyway.
 
So the salesman came by, looked over a statement with...

Continue reading A Learning Experience »
By Annamarie Malfitana-Strawhand on April 22, 2015

The 2015 race season is now underway—or will be shortly—throughout much of the country. And while many racers would simply like to focus their attention on racing itself, it’s just as important to make sure that racing budgets are built to last all season long…and beyond.
 
In addition to converting smaller sponsors into full-season supporters—or up-leveling associate or product sponsors to full-level partnerships—race teams should be focused on how to get sponsors to come back year after year.
 
My previous entry addressed some of the key questions racers and their teams should ask themselves before...

Continue reading Sponsorship Advice, Part 2 »
By Nelson Hoyos on April 14, 2015

Let me start by clarifying that “drag racing” is a sport, not a term that should be used in the mainstream media to identify a high-speed accident on the street. The term “speeding” is usually not used either—rather, they claim that multiple people were “drag racing,” and the cars got out of control and caused the accident.
 
Racing, or high-speed driving, is a fact of life, as many of today’s automakers tout horsepower, 0-60 MPH acceleration and overall performance as reasons to buy a particular vehicle.
 
Decades ago, National Hot Rod Association (NHRA) founder Wally Parks had a vision to provide a safe environment for hot rodders to race their cars...

Continue reading Street Racing vs. Race Track »
By John Kilroy on April 14, 2015

Just a quick note to companies that exhibit in the PRI Trade Show: April is the month to go online, complete the exhibit contract for the 2015 PRI Trade Show in December, and provide a deposit.
 
The deadline is May 1.
 
We suggest you do it today. Use the link below to get started. It's a pretty fast process:
 
www.PRI2015.com/contract
 
PRI will take all of the companies that have completed the online exhibit contract by May 1, and provided a deposit, and plot them on the initial floor plan for the 2015 PRI Trade Show that we will unveil on June 1.
 
Returning exhibitors from the 2014 PRI Trade Show have...

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