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YouTube Offers Racing Businesses Opportunity For Commercials
By John Kilroy on June 9, 2011

We’re always on the lookout for creative new ways to promote racing products to racers, and we wanted to pass along the concept of YouTube commercials that we’ve seen as produced by Roush Yates Performance Parts.

They call it Wide Open Wednesday. The concept is simple. Just 30 to 60 seconds of uncomplicated video with a dash of editing. Show the parts and tell the audience the price this week.

There’s something about this kind of video that has a personal touch, compared to, say, an eNewsletter. And the idea of producing one every week at the same time is a clever way to work the promotion into the minds of customers so they return each week out of curiosity, in addition to the motivation to buy parts at a special price.

Best of all, the promotion is low cost.

Click here to check out a Roush Yates Wide Open Wednesday YouTube commercial.

About the Author
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John Kilroy is the Publisher of Performance Racing Industry magazine.
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