Views & Notes: October 2014 Edition | Performance Racing Industry
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Views & Notes: October 2014 Edition
By Dan Schechner on September 29, 2014

* High-End Rearends: Recently, PRI had the privilege of touring the one-and-only Currie Enterprises race shop and manufacturing facility in Corona, California. The company that started out designing and building differentials for material-handling equipment back in 1959 has grown over the decades to become one of the world’s most recognized names in rearends and drivetrain components. As Ray Currie explained, his business now supplies products for scores of off-road, rock-climbing, endurance and other applications in some of the planet’s least forgiving environments. During our visit we observed a massive array of different rearend products at various stages of design, build, testing and modification. A particular source of pride, Currie noted that all R&D work is now done in-house in a dedicated section of his 44,000-square-foot machine shop. It’s mostly custom jobs that come out of the facility, Currie explained, noting “there’s very little production work; it's a lot of one at a time.” Among the manufacturer’s many growth areas are its short-course off-road business—about half the trucks running in the Lucas Oil Off Road Racing Series’ Pro Lite division use Currie rearends—as well as sales of axles, housings, etc. to chassis shops, although, “really, we’re busy in all categories,” Currie conceded, adding of his bread and butter, “off-road carried us through bad times and has grown the most through the good times.” There’s no mistaking the pride, passion and precision that Currie’s team puts into every part that’s shipped outside the company’s walls. We certainly appreciated the inside look into his top-quality operation.

* A Proper Tribute: All-time great Don Garlits will journey across the pond later this year to be honored among the British Drag Racing Hall of Fame’s class of 2014. “Big Daddy” will be joined by his daughters, Donna and GayLyn, and grandchildren at the Gala Awards Dinner at the famed Savill Court Hotel at Windsor Great Park, near Windsor, Surrey, on November 22. The occasion marks the 50th anniversary of the first “British International Drag Racing Festival” (also known as “DragFests”) organized by the late Sydney Allard, the British industrialist and automaker who built his nation’s first dragster. Garlits and the “Swamp Rat 6B” participated in that initial series of races held at various Royal Air Force airfields across Britain in 1964. In fact, a number of match races with friend and rival “TV Tommy” Ivo encouraged other US drag racers to follow behind, and subsequently helped launch the sport in Britain and throughout Europe.  

* New Online Media Center: As the true epicenter of modern racing technology, PRI’s annual Trade Show offers more new products, more business opportunities and more speed solutions than anywhere else on earth. It’s a global marketplace of epic proportions—all under a single roof. And because there’s so much to take in, PRI is now making it easier than ever for our 1100 exhibiting companies to publicize their news and information to the tens of thousands of industry buyers, as well as the hundreds of media members in attendance at the 2014 Show. Now available, our all-new Exhibitor Press Release Center allows exhibitors to submit Trade Show-related press releases on new products, company announcements, promotional offers, booth appearances and more for publication online. This easy-to-use portal is located on the Trade Show website, www.pri2014.com, and can be accessed by placing your cursor over the “Exhibitors” tab and clicking “Submit Exhibitor Press Release” on the dropdown menu. Once exhibitors have completed the form, their press release will be reviewed by PRI editors and approved for publication online. It will then appear on a dedicated web page (www.performanceracing.com/press) that will be promoted to the media in the weeks leading up to the Show. There is no deadline to submit releases, and they will remain available for viewing online through the Trade Show; the page won’t be taken down until January 2015. We’ve already received some great submissions, and we invite all exhibitors to take advantage of this new—and free—opportunity to further promote your news and information to the tens of thousands of buyers, attendees and media at PRI2014!

About the Author
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Dan Schechner is the Editor of Performance Racing Industry Magazine.
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