Views & Notes: Oct. 2015 Edition | Performance Racing Industry
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Views & Notes: Oct. 2015 Edition
By Dan Schechner on October 8, 2015

* Power Hours: What does a daily columnist for The Washington Post have in common with a YouTube sensation? If you said both will be presenting dynamic seminars at the 2015 PRI Trade Show, well, you’re now eligible for our bonus round. You’re also in luck, because registered Trade Show attendees will be able to catch both presentations, free of charge, from 8–9 a.m. on Friday, December 11, and Saturday, December 12, at the Indiana Convention Center.

The first day of PRI-sponsored seminars leads off with Gene Marks, a bestselling author, weekly columnist for Forbes, Inc. Magazine and The Huffington Post, among others, and a frequent guest on MSNBC, Fox News and CNBC. Described as “energetic, informative and entertaining,” Marks’ presentation “The Next 2 Years: Your People” delves into some of the most important employee-related issues for today’s small to mid-sized businesses. He’ll explain how your company can locate the best people, keep employees motivated and productive, manage mobile workers, and much more. You’ll find him in Room 239.

Then on Saturday, buckle up as EricTheCarGuy (aka Eric Cook) explains how he managed to convert 20 years of experience as an ASE certified master technician into a YouTube channel with over 600,000 subscribers. In “EricTheCarGuy’s YouTube Experience And How It Can Benefit Performance Automotive Businesses” (catchy title, right?), Cook will share his keys for success while outlining how racing businesses can use video as a powerful, cost-effective marketing tool. Did we mention that his detailed repair clips have garnered over 100 million views since 2009? Check him out in Room 242.  

* Winning Connection: Congratulations to leading motorsports communications supplier Racing Electronics, which was recently acquired by in-venue content and information provider FanVision Entertainment. At the time of this writing there wasn’t much to report beyond the deal itself being consummated. However, it is worth noting that according to Andrew Daines, CEO of Fanvision, “motorsports is very important to FanVision, and RE is an integral part of that ecosystem. We love their technology, their know-how, and their approach to the business.”

It’s hard to argue with that assessment, especially after seeing RE’s operation up-close. Indeed, a few years back we had the opportunity to visit with Racing Electronics founder Bruce Silver, who is now president of motorsports for FanVision, at his company’s headquarters in Concord, North Carolina. It was an eye-opening experience, as Silver gave us a behind-the-scenes tour of RE’s shop that, quite honestly, felt more like a laboratory than your typical manufacturing space. A well-oiled machine, in fact, with each department working hand-in-glove to supply and service clients in NASCAR, IndyCar, NHRA, ARCA, and every type of short track imaginable. Combine that with FanVision’s innovation in event-based delivery of video, audio and information in real-time, and the future, you could say, has never looked—or sounded—better.              

* Juniors Race To Madera: More late-developing news, this time out of Central California, where officials at Madera Speedway announced last month their plans to launch an eight-race Jr. late Model Series for drivers aged 10 to 16 during the 2016 season. Promoter Kenny Shepherd said the idea had been marinating since 2007, “and it is now going to happen. This will give our racing youth a solid path that will provide major media coverage in motorsports.”

In terms of eligibility requirements, young racers must have prior racing experience (with resume), fall within the designated age range, and have his/her parent or guardian’s signed permission. As for the fun stuff, a relatively straightforward rulebook allows for several engine options, including a 602 crate, 604 crate, or any cast iron block wet sump engine; vehicles must weigh between 2850 and 3050 lbs., depending on the engine combo; and all competitors will race on Hoosier 8-inch tires and strictly all-steel shocks (though aluminum rod ends on the shaft end are OK). Races, Shepherd says, will consist of 50 laps—a pair of 25-lap segments with a break in between. Keep an eye out for updates at www.racemadera.com.      

About the Author
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Dan Schechner is the Editor of Performance Racing Industry Magazine.
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