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Raffle Winner Recounts Experience At 2013 PRI Show
By Dan Schechner on January 14, 2014

Daniel Alvarez, a 21-year-old Late Model driver with Hammer Time Racing out of Chappells, South Carolina, traveled to Indianapolis, Indiana, in mid-December to attend the 2013 PRI Trade Show. Following is his account of what took place shortly after he arrived at the Indiana Convention Center. 

The 2013 PRI Show was the 3rd straight show I have attended. On the first day of the show, my father and I stumbled upon the RAD “Race Against Drugs” Racing Team booth, and spoke with them about their charity. RAD was there to raise awareness for their organization and promote their cause, as well as do some fundraising. They had teamed up with Mr. Brian Butler from Butler Built Seats, and were selling raffle tickets to win a custom race car seat.

I enjoyed talking with them about what they are doing because I do some similar stuff with my local track—trying to raise awareness of the dangers of Texting and Driving. At the time I didn’t have any cash to buy a ticket, but assured them I would be back when I had some to contribute to the cause. I continued on to see the show over the following days, and had a great time meeting and mingling with different vendors in the racing industry.

That Saturday, after catching some of the morning seminars, I remembered my promise to the RAD guys and quickly made the trip across the Convention Center. When I reached the RAD booth, I handed the man there $10, which was enough to buy four raffle tickets. I remember joking with the guys at the booth before I walked away, saying, “Just call me when I need to come get fitted for my seat," as I’m sure everyone else did.

Of course I did not expect to win, due to the odds, because they had sold a number of tickets. But I continued on my way to see what I could during the last few hours of the show.

Then, as I was walking around, my phone rang with an odd number. I answered it, and was excited to find out that I had just won the seat! I went straight to the RAD booth, where I was congratulated by Mr. Scott Steger (below at right), the president of RAD. He then took me (below at center) to the Butler Built booth where I met Mr. Brian Butler (below at left) himself. He personally measured me, and I got to pick any seat I wanted.

Winning the seat and supporting an incredible organization like RAD was the icing on the cake for my 2013 trip to the PRI Show. There is no doubt the seat will get a lot of use in my Late Model this coming racing season, and I’ll be eagerly awaiting PRI 2014.  

Actually, it seems like every time I go to PRI I win something really cool. At PRI 2011, I won the Skip Barber Racing School giveaway, which was awesome—three days of Formula One road course racing training at Road Atlanta. That was amazing. Take my advice: If you go to PRI, register for everything, because you just might get lucky!

Pictured, left to right, are Brian Butler from Butler Built Professional Seat Systems, Daniel Alvarez from Hammer Time Racing, and Scott Steger, president of RAD Racing Team.

About the Author
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Dan Schechner is the Editor of Performance Racing Industry Magazine.
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