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PRI With Your Morning Coffee
By John Kilroy on June 17, 2011

We've had a lot of fun putting together this new web page, offering you the daily news in the racing industry, new products on a weekly basis, blog entries and more. Our hope is that PRI becomes a part of your first moments in the morning at your racing business...a quick review of the daily news with your morning cup of coffee. We'll have some fun along the way, too.

PRI magazine offers the same powerful experience of thoughtfulness, insight and perspective as racing entrepreneurs rethink their businesses and how to navigate the future. There's nothing like a magazine as a useful business tool on a monthly basis. It can't be beat.

A Readex Research study of PRI magazine readers show that our audience spends an average of more than an hour with each issue, returning to it several times, and keeping it an average of seven months. That's a pretty strong statement of its value.

But this daily drumbeat of racing industry news is a fun way to start the day...a great reminder of how rapidly this business can change.

The Internet is an unbelievably fast experience for most of us as we jump from one site to another. However, it's part of our lives and we at PRI want to do our part in this media.

Bookmark the page. Give it a quick read with your morning cup of coffee. And we'll see you tomorrow.

About the Author
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John Kilroy is the Publisher of Performance Racing Industry magazine.
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