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9 Reasons Why Your Company Should Engage in Social Media
By Mike Brown on October 11, 2016

Editor’s Note: Mike Brown will present an exclusive seminar, “From the Sponsor Side: Building Successful Business Relationships,” at the 2016 PRI Trade Show on December 9, from 8–9 a.m., in Room 243 of the Indiana Convention Center. In it, he will discuss achieving success in the racing business through key partnership lessons.

Waiting at O’Hare airport for my flight, another business traveler stopped in front of me, and asked, “Mike Brown?”

He was a former corporate sales executive where I used to work. He’d been pointed in my direction to talk about content marketing strategy and social media and just happened to run into me in the hallway at O’Hare. He is now the C-level sales and marketing executive at a B2B service company.

His big question about social media and content marketing strategy was, “Why would a B2B company engage in these areas?” He’d never heard of a B2B company gaining business from their efforts.

Incredible as that statement may sound, I understand his reluctance. I told him The Brainzooming Group is a B2B company, and we gain business from our social media and content marketing strategy. And we are definitely NOT by ourselves in that!

For a B2B company, a content marketing strategy, along with a social media presence, allows it to:

  1. Tell stories of interest to customers and prospects to help them better understand the brand
  2. Share valuable information and tools to help customers and prospects perform more successfully
  3. Share engaging, entertaining, and sought after information for the audience
  4. Answer questions prospects have about the brand before they reach out to talk with anyone from the company
  5. Educate customers so they are smart in ways that helps the brand serve them more effectively and efficiently
  6. Grow its prospect list and gain additional points of content within current customers
  7. Let prospects know about the advantages (both professionally and personally) of being associated with the brand
  8. Soft sell benefits and advantages on an ongoing basis
  9. Serve up content employees can share within their own professional networks

Those are only nine reasons. There are plenty more.

Those provide a fantastic starting point for identifying and quantifying the benefits for a B2B company to dive into content marketing – even if it feels late to the game to start!

– Mike Brown

Mike Brown is founder of The Brainzooming Group and a frequent keynote presenter in marketing best practices, innovation, strategy, and social media. He is the author of the eBook, Taking the NO Out of InNOvation, a guide to breaking through personal challenges to living a more creative and innovation-oriented life. Additionally, he authors the daily Brainzooming blog (www.brainzooming.com) on strategy, creativity, and innovation, reaching readers in nearly 200 countries. He has been recognized as one of the top six innovation bloggers on the Web.

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Mike Brown is founder of The Brainzooming Group, a keynote marketing speaker, and will present a PRI 2016 Seminar.
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