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By Dan Schechner on April 9, 2014

Lots of activity at local short tracks around the country these days. For one, Black Rock Speedway in Dundee, New York, has been renamed Yates County Speedway by new promoter Dan Harpell. “I changed the name because I wanted to create a new atmosphere and show the public that a significant change has occurred,” Harpell told the local paper. Here are a few more interesting developments in the racing realm:

•    Billed as the only asphalt track in West Virginia, Ona Speedway is set to open its 2014 season on Saturday (April 12) under new management. But it almost didn’t happen. In fact, the track nearly scrapped the end of last year’s...

Continue reading Catching Up On Short Track News »
By Christen D'Alessandro on April 3, 2014

When you think about it, sponsorships are more important in auto racing than any other professional sport. In baseball, football, soccer, hockey, golf, etc., individual players often have endorsement deals, but they don’t need them to compete in their sport. Racers very much depend on their sponsors to compete, even at the top levels.

Here’s a quote from the United States Auto Club FF2000 Media Guide: “As a marketing vehicle, auto racing is a proven winner. No sport attracts more corporate sponsorship dollars.”

As a result, racers are very adamant about keeping their sponsors happy, and it’s a big part of the sport—a detail that many might not think much about, like myself.

When I recently went to Fontana,...

Continue reading Sponsorships In Auto Racing »
By John Kilroy on April 2, 2014

When I first started at Performance Racing Industry magazine over two decades ago, there was a speech I often had to give to explain what PRI was. As I introduced myself in a phone conversation or at a race as being with Performance Racing Industry, chances were very good back then that silence would follow. We were new. We were small. We were just getting started. My first PRI Trade Show was the one held in Nashville in 1990, when 400 companies exhibited in 600 booths. The magazine’s frequency was upgraded that year from 6 times per year to 12. I would explain that we were not a race fan magazine or, really, a race tech magazine. We were a trade magazine—a business-to-business magazine for the racing industry. We were all about the...

Continue reading The Pie »
By Dan Schechner on March 25, 2014

Recently, PRI got to spend the day at Irwindale Speedway, our local paved short track, for an exceptional event hosted by Motovicity Distribution. The Madison Heights, Michigan-based company had come to Southern California (in late winter… good call) for the culmination of its big Ticket To Ride promotion.

In a nutshell, Motovicity conducted a months-long campaign beginning in February 2013—a sort of limited-time loyalty program—in which performance parts retailers and speed shops could enter for a chance to win one of two grand prizes: a 2013 Scion FR-S and a 2013 Ford Mustang GT, along with assorted performance products. The winners were...

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