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By Jeanette DesJardins on April 29, 2016

In the world of social media, everyone’s an expert—everyone possesses those critical tips and tricks to bring your brand instant success. Right?

The simple truth is there is no cookie cutter, one-size-fits-all method that will guarantee your brand or race team overnight fame and prosperity.

That said, there are some basic principles that, when followed, will help build your brand’s presence on social media with quality followers that are interested in you and/or your product. The key is to know your audience.

Measuring Success

Now, the success of your social media campaign should not be measured solely by the number of “Likes” or “Followers” you amass. These days...

By John Kilroy on April 21, 2016

As the new racing season comes roaring to life across the country, I find myself recalling PRI's experience with an Indiana rain cloud many years ago. It was a rain cloud that taught me a lot about the lives of race track owners and racing promoters, and how much we owe them.

It was a time when PRI was promoting exactly one race per year, eventually growing to two races per year. PRI founder Steve Lewis came up with a fun idea to promote a midget race at Indianapolis Raceway Park (now Lucas Oil Raceway at Indianapolis) during the race weekend for the F1 series, when it had Indianapolis on its annual schedule. We would call it the Twin 25s. It would have two feature races, and the winner of the first feature would start dead last...

By Dan Schechner on April 11, 2016

* Membership Has Its Privileges: You’d be hard pressed to top the Specialty Equipment Market Association when it comes to the quantity and/or quality of its member benefits. (Disclosure: SEMA owns this company, this magazine, and the equipment this column was produced on.)

Nonetheless, the plethora of year-round services, events and opportunities afforded by the venerable aftermarket industry association would be impressive by anyone’s measure. For my money, a clear frontrunner is the annual Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference. The three-day gathering held each winter offers journalists like yours truly unparalleled access to dozens of leading performance parts suppliers—and...

Continue reading Views & Notes: April 2016 Edition »
By Dan Schechner on March 17, 2016

The following comes courtesy of SEMA's Washington, D.C., staff:

Earlier this week, SEMA President and CEO Chris Kersting testified before the US House Science, Space, and Technology Oversight Subcommittee, urging the group to continue allowing street vehicles to be modified and converted for motorsports competition.

Kersting joined President of National Speed Sports News Ralph Sheheen, lawmakers and legislative experts at the hearing, which examined how the US Environmental Protection Agency’s (EPA) proposed rule on converting emissions-certified vehicles into race cars would impact the racing community.

“The EPA’s new interpretation of the law puts racing and the motorsports industry into...

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