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By Dan Schechner on May 10, 2016

* Countdown To 100: From our perspective, the countdown to this month’s historic 100th Running of the Indianapolis 500 actually began in late 2015, at the Performance Racing Industry Trade Show. Over three days inside the Indiana Convention Center, exhibitor IndyCar presented an impressive in-booth lineup—including racer Q&As, car unveilings, simulator competitions and more—against the backdrop of an impending milestone race 100 years in the making.

Day one alone brought open-wheel legends (and multi-time 500 winners) Juan Pablo Montoya and Bobby Unser together for a rare sit-down to discuss the iconic event; the unveiling of PIRTEK Team Murray’s entry in the 2016 Indy...

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By Jeanette DesJardins on April 29, 2016

In the world of social media, everyone’s an expert—everyone possesses those critical tips and tricks to bring your brand instant success. Right?

The simple truth is there is no cookie cutter, one-size-fits-all method that will guarantee your brand or race team overnight fame and prosperity.

That said, there are some basic principles that, when followed, will help build your brand’s presence on social media with quality followers that are interested in you and/or your product. The key is to know your audience.

Measuring Success

Now, the success of your social media campaign should not be measured solely by the number of “Likes” or “Followers” you amass. These days...

By John Kilroy on April 21, 2016

As the new racing season comes roaring to life across the country, I find myself recalling PRI's experience with an Indiana rain cloud many years ago. It was a rain cloud that taught me a lot about the lives of race track owners and racing promoters, and how much we owe them.

It was a time when PRI was promoting exactly one race per year, eventually growing to two races per year. PRI founder Steve Lewis came up with a fun idea to promote a midget race at Indianapolis Raceway Park (now Lucas Oil Raceway at Indianapolis) during the race weekend for the F1 series, when it had Indianapolis on its annual schedule. We would call it the Twin 25s. It would have two feature races, and the winner of the first feature would start dead last...

By Dan Schechner on April 11, 2016

* Membership Has Its Privileges: You’d be hard pressed to top the Specialty Equipment Market Association when it comes to the quantity and/or quality of its member benefits. (Disclosure: SEMA owns this company, this magazine, and the equipment this column was produced on.)

Nonetheless, the plethora of year-round services, events and opportunities afforded by the venerable aftermarket industry association would be impressive by anyone’s measure. For my money, a clear frontrunner is the annual Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference. The three-day gathering held each winter offers journalists like yours truly unparalleled access to dozens of leading performance parts suppliers—and...

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