BUILD, PROMOTE AND PROTECT THE MOTORSPORTS INDUSTRY

Update – PRI Individual Membership

The 2026 PRI Show has transitioned to a simplified model with a flat fee for show access rather than maintaining a membership structure.

Registration will open on July 21st. At that time, you’ll be able to register individuals for $45 each. The fee will increase to $55 on October 3rd, and to $65 on December 10th for on-site registration.

PRI Business Membership

PRI Business Membership allows the racing community to showcase their passion and pride for the industry. By uniting the industry, PRI is actively working to address challenges and needs, such as providing support for racetracks to prevent them from closing, advocacy for the racing community against current legal threats, and educational programs that help businesses and racers succeed.

Become a PRI Business Member! PRI Business Membership is designed to protect racing by advocating on behalf of the industry, and to provide exclusive business member benefits to motorsports businesses.

Join Today
 
 

Partnership Opportunities

Excited about the opportunity to partner with PRI Membership?

Submit details here

FAQ

PRI’s mission is to build, promote and protect the racing community. PRI Business Membership provides the motorsports industry with a centralized membership organization to support that mission.

PRI Business Membership is offered to members of the racing community who are professionally engaged in the business of racing. This may include, but is not limited to, race teams, engine builders, fabricators, race tracks, sanctioning bodies, race parts resellers, manufacturers of racing equipment and parts, and members of the motorsports media.

  • Be recognized as an industry leader and active supporter of the community
  • Join with your industry peers in organized events and initiatives
  • Education through seminars, workshops, and training programs
  • Stay Connected through exclusive member news and forums
  • Get better Informed with detailed market reports and analysis
  • Support a unified industry Advocacy effort

No. But you will receive a discount on your booth space if you are a member, gain access to all additional features and benefits of membership, and contribute to the protection of the motorsports industry well into the future.

You can purchase a PRI Business Membership when you reserve booth space for the PRI Show. 

JOIN PRI

PRI Annual Business Membership
1 to 5 employees – $495
6 to 20 employees – $695
21 or more employees – $995
Track Promoters, Racing Facilities – $295
Media – $295
Associations – $295
Charitable Organizations – $295
* annual is based on enrollment date

 

Exhibiting companies can join via the ESRA booth reservation.

You will be prompted to include your Membership Application as part of your “Exhibit Space Reservation Application” (ESRA). This allows you to apply the 10% booth space discount when reserving your booth.

For assistance registering your attendees, please contact: membership@performanceracing.com

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.